AT HAMNKROGEN IN HELSINGBORG
ClickitUp increases our turnover
From seasonal terrace to profitable year round space
By the quay in Helsingborg lies Hamnkrogen, where the outdoor dining area is a central part of the business. With the sea as the closest neighbour, the views are a great asset, but also a challenge when weather and wind change quickly.
– When the weather was in control, it became difficult to attract guests, plan staffing and achieve the turnover we wanted from our outdoor dining area. We needed to create better conditions for the restaurant’s most important space, says Jonas Johansson, restaurateur and co-owner.
For Hamnkrogen, the challenge was clear. An attractive outdoor dining area with high customer value was not being fully utilised. Wind and temperature affected both the guest experience and how much of the area could actually generate revenue.
The goal became to create an outdoor dining area that works consistently, where more seats can be used more often, operations become easier to plan and the area contributes to higher and more even turnover.
The investment in weather protection has clearly paid off – Hamnkrogen has increased its turnover from EUR 1.3 million to EUR 2.5 million.
A flexible solution for year round opening
In dialogue with Mats Wedbäck from BRIXX, the recommendation became a combination of the height adjustable glass balustrade ClickitUp, parasols and heaters to create a more usable, flexible and profitable outdoor dining area.
The solution makes it possible to adapt the outdoor dining area to the weather. When the wind increases, the glass is raised and creates effective protection. When the weather allows, it is lowered and opens up towards the sea. Together with parasols and heaters, Hamnkrogen today has an outdoor dining area that works all year round.
– We did not want to change the feeling – we wanted to secure it. With today’s weather protection, we can use the outdoor dining area every day, says Jonas.
Increased turnover through more even occupancy
Hamnkrogen has created an outdoor dining area that has gone from a weather dependent surface to a stable part of the business, where guests gladly remain seated even when the weather shifts. This provides more even occupancy, more sittings and a significantly better financial result than before the investment in weather protection.
An important part of the success is also the feeling of the place. The weather protected outdoor dining area has become an open and welcoming meeting place where people of different ages gather.
- We want the outdoor dining area to feel like a living room for the whole city. Here, young and old should socialise and feel at home. The mix of people creates a safe and lively environment and that is a big part of why guests gladly come back.
When the complete solution works, profitability follows
For Mats Wedbäck at BRIXX, Hamnkrogen is a clear example of what the right weather protection can do for a restaurant business.
“We do not see the outdoor dining area as a product – but as a function. When ClickitUp is combined with parasols and heaters, you get a solution that is actually used. When more seats can be used on more days, it directly affects both occupancy and turnover.”
Mats Wedbäck, owner of BRIXX, expert in weather protection for outdoor dining areas
Quality that delivers over time
Installing glass balustrades in coastal locations places high demands on quality and construction. Therefore, extensive testing and wind load calculations are carried out to ensure that the solution performs over time for restaurants such as Hamnkrogen.
“Our glass balustrades are developed to handle demanding environments and daily use year after year. When quality lasts over time, the investment becomes secure and the business value clear.”
Mårten Johansson, Product and Quality Manager ErgoSafe
We help you choose the right solution
Every outdoor dining area has its unique conditions, and with many options available it is natural that questions arise. We or one of our dealers are here to help you find the optimal solution for your restaurant.
Designed and produced in Sweden
ErgoSafe’s glass balustrade under the ClickitUp® trademark is design protected through: EU 002416248-0001–0005 (March 2014), GB 90024162480001-0005, EU 015096653-0001–0002, GB, NO DM/2513503. The design protection means that no other actor within the EU, the United Kingdom or Norway has the legal right to manufacture, sell or import copies of ErgoSafe’s glass balustrades.
